RFID is not only a technology, but also a necessary innovation

Published on Friday, Jun 25, 2021
RTLS System In Retail

As we all know, RFID technology has a very wide application field, and the most common areas are retail, clothing, logistics, books, asset management and other fields. In countless application fields, RFID can also adapt to various different application scenarios, it reflects the very high flexibility of RFID technology.

When we face RFID, we cannot just see it as a technology. The core of RFID is actually data, which can enter almost every link, including production, warehousing, logistics, retail, and so on, which makes the development and use of data particularly important.

How to reconstruct the production relations after the data acquisition?

For enterprises, they tend to fall into a misunderstanding. They think that once the RFID system is launched, they are done. In fact, this is just the beginning, because the greatest potential of RFID lies in the link after data collection.

Although it can indeed reduce the monotonous and repetitive work in some scenarios and application links after the RFID is launched online, the most intuitive feeling is that RFID has improved production efficiency and enhanced the reliability of these application links.

However, from another perspective, this is not the greatest potential of RFID technology. With the help of RFID technology, enterprises have obtained a large amount of data, and more importantly, revitalize the collected data and make business adjustments based on these data, think deeply about it, and combine ideas with experience.

On the road of promoting the digital transformation of enterprises, RFID has opened up new frontiers. The data collected through RFID reveals some relationships, making the originally elusive things concrete and sensible, it realizes the visualization of production, logistics, and retail processes. , This is an unprecedented change.

RFID brings a lot of data, but what information does these data reveal? How should these data be used? What possibilities they can bring? These are questions that require us to continue to think deeply.

In recent years, due to the rapid development of digitization and automation technology, the production model of the manufacturing industry has also been constantly changing, and the more innovative C2M model has gradually attracted people’s attention.

The C2M production model not only has an important impact on the production side, but more importantly, it reconstructs the production relationship by opening up the data link. The core of C2M is that it simplifies the intermediate links and realizes the linkage with the market more efficiently. In this process, market data and production data have realized an efficient circulation, which unleashes the technical potential of RFID.

For now, the apparel industry is the most widely used field of C2M.

In the clothing industry, the core of C2M is the transparency of all links in the production process, which requires that each piece of clothing be identifiable, and all clothing has RFID tags

C2M can be said to be the transformation of traditional manufacturing by the Internet, which can bring many benefits in terms of personalized customization, reducing intermediate links, reducing inventory pressure, and increasing user stickiness.

Some enterprises choose to start from the B2C first and use RFID technology to collect external market data. They conduct targeted analysis on the collected data, such as more accurately grasping the market circulation of products, market demand, and obtaining more accurate customer needs.

In many cases, companies need to know what data they need, and design data collection methods based on their needs.

Such as shoe & clothing retail, some stores use RFID tags to record information such as the number of times and duration of clothing being tried on by customers to obtain information on which styles are more favored by customers. This data collection method is simple and not correct. Any impact on the customer’s shopping experience.

It is a thorny problem to fit the data collection and application methods to specific scenarios. If this problem is solved, it will be possible to achieve multiplier benefits with half the effort. This is like having a good set of kitchenware, but you still need to rely on skilled chefs to make delicious dishes in the kitchenware.

Look at RFID from a more open perspective

Many people think that the core of restricting the development of RFID lies in the application cost. I can only express partial agreement to this.

Usually, people lack the overall consideration of the application of RFID, and often only consider the immediate costs and benefits, which greatly restricts RFID from playing a greater role. RFID not only improves efficiency in a certain scenario, it also brings opportunities for innovation. Therefore, the calculation of RFID benefits should be more comprehensive.

All in all, RFID is not a tool to reduce the workload, it helps us to mine data, and then these data will change the way we work. In this process, the work will become more refined, and the total workload has increased, but it has brought closer the relationship between the market and the company, and constantly feedback, turning the original unknown into knowable, and improving the production effectiveness.